One of the biggest musical artists of the past decade and a half has been Taylor Swift. Bursting onto the scene in 2006 with her self-titled debut album, a long career in the public eye awaited her. She has been the subject of lots of criticism throughout the years, but along the way has released award-winning albums and popular singles gaining her just as much support.
Recently, Swift’s original contract with Big Machine Records ended, and she chose not to resign. This meant that Big Machine Records and its previous owner, Scott Borchetta, owned all the rights to the masters to Swift’s first six albums, including the songs, artwork and lyrics. Without Swift’s knowledge or consent, Borchetta sold the company, including her records, to music manager Scooter Braun.
Swift fan Olivia Post said that, when Big Machine Records was up for sale, Swift was under the impression that she would be able to work out a deal to buy her masters; but after the company was sold, it was clear a deal with Braun and Borchetta would not be in the works.
Since then, Braun has again sold her masters to a small private firm called Shamrock Holdings, who agreed to work with Swift to buy back parts of her masters. But, she has remained consistent that she is not interested in working with Braun, because any part of his in her recordings would only bring him profit from her hard work. This includes any streams on streaming sites or any new purchases of old albums from fans from her albums Taylor Swift (2006), Fearless (2008), Speak Now (2010), Red (2012), 1989 (2014), and Reputation (2017). Her two most recent albums, Lover (2019) and folklore (2020) will directly support her from streams or purchases.
Post said that many things were preventing Swift from wanting to work with Braun, including having to sign a non-disclosure agreement that would force her to only say positive things when asked about Scooter Braun. Post said things had led her to believe there will not be a reasonable resolution in the future. Swift, clearly hurt and not looking to forgive them anytime soon, has already begun to move forward with the re-recordings of her first six albums. This would make the BMR versions of these songs less valuable and would allow her fans to stream and enjoy her older music without feeling guilty about indirectly supporting Braun. Her side of events is talked about in her 2020 song “my tears ricochet” from folklore. As of writing this, a snippet of her re-recording of “Love Story” was previewed in a match.com ad directed by actor and friend Ryan Reynolds. This excited many fans, who are now even more looking forward to her newer renditions of the songs that are rightly Swift’s.