TikTok’s Impact on Rising Artists

By Ashley St John

Social Media, New, Music, Original, Spotify

Photo by Olivier Bergeron on Unsplash

As someone who’s been sucked into the TikTok portal, I’m on the app very often. You can find just about any kind of video you want on TikTok, from hair and makeup tutorials to acting videos, to even fan-made edits of their favorite movie and tv characters. One big part of TikTok that I’ve found is the number of aspiring music artists. 

I’ve found many of my new favorite songs and artists through TikTok recently. TikTok is a great way for these new artists to get their name and music out there. Youtube is still around and doing well, but I’ve noticed that it’s not as popular as it used to be because many people don’t have the time or attention span to watch full Youtube videos in one sitting. TikTok’s 60-second video limit is also good for new artists that want to get previews of their new music out while not releasing the entire song. 

Other social media apps, I feel, just don’t do music artists justice when it comes to promoting their music. I personally don’t know many who use Facebook all that often, unless it’s to keep in touch with relatives and old friends, and Twitter is more casual, where most people just use it to make jokes. Some artists and photographers do well on Twitter, but for music artists, it’s not the platform for them.

Artists such as Ashnikko, Blanco Brown and Lil Nas X all blew up from their songs that went viral on TikTok. Ashnikko’s song “Stupid” featuring Yung Baby Tate currently has almost 131 million streams on Spotify. In an interview for Billboard, Ashnikko said, “This song has been f–king insane. It’s opened a lot of doors for me. I’m nothing but grateful.” 

“I really love finding new music and artists,” said Payton LaRock. “I’m on TikTok way too often, but it’s my favorite thing when I can find different music than just the current mainstream stuff.” 

Some artists and songs that I’ve personally found off of TikTok are Erin Bloomer’s “F U & F Her Too,” Lauren Weintraub’s “She’s Mine,” JC Stewart’s “Break My Heart” and Ryn Weaver’s “Pierre.” All of these songs are on my Spotify playlist because I’m so into them.  

Another great perk of finding these newer artists on TikTok before they get really popular is that you can watch them grow into bigger artists. It’s always really fun and satisfying to share your favorite artists with others and watch them impact other people as well. Also, when you discover a smaller artist, going to their concerts or events are more intimate and personal. 

Seeing these artists grow is inspiring and I hope that they all get the chance to become something great. 

Photo by Obi Onyeador on Unsplash

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